There are many cases where a company tries to improve sales efficiency by implementing SFA, but the implementation fails because it is not used in the end.
The causes of SFA https://slimtime.co.jp/ implementation failures may include the following
SFA is essentially a sales management tool to improve efficiency and increase sales.
SFA originally started out as a tool to increase sales by improving the efficiency of sales operations and devoting that time to sales.
However, in recent years, SFA has become more and more multifunctional, with too many functions for sales management, and the original purpose of increasing sales is becoming less and less important.
If you want to achieve the original goal of "increasing sales," you need to choose a product that is simple to use and focuses on the operational efficiency of salespeople.
2. Input work is troublesome and does not take root in the field
There are cases where salespeople shun SFA because of the increased workload that results from its introduction. This is often the case when an SFA that is not easy to use is introduced.
If the SFA has a user interface that is difficult to use, such as a screen that is hard to see and difficult to understand where to operate, there will be cases where the user will give up on entering information.
In addition, if an SFA is introduced with uncoordinated information that requires the same information to be entered over and over again, it will increase the amount of time and effort required and reduce operational efficiency.
The original purpose of sales is to make sales, not to do paperwork. Therefore, SFA that does not achieve the goal of creating time to focus on sales activities by completing administrative tasks such as inputting and reporting as efficiently as possible will not take root.
3. Lack of clarity of purpose
Another typical example of SFA implementation failure is when people complain, "I started using it, but I don't feel it's very effective. The main reason for this is that the purpose of the introduction is not clear.
SFA is a convenient system, but it does not necessarily mean that sales will become more efficient and easier to manage if it is introduced.
If you don't clarify the purpose of introducing SFA, whether it is to increase sales or to manage sales, you will not be able to evaluate the results of SFA. As a result, it leads to the frustration of not being able to feel the effects well.
4. Insufficient comparison of products
There have been cases of failures such as "there are too many functions and I don't know how to use them" or "there are no necessary functions. The cause of such failures is "insufficient consideration of products.
Without comparing and examining what functions are included in each product, they make decisions based on reputation and sales performance, which leads to problems such as not having the functions they really need, or having too many extra functions that are not used, which only increases the cost.
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